Kohl's Advancing Toward $1B E-Commerce Goal

Kohl's set itself a simple, elegant goal for fiscal 2011: $1 billion in e-commerce sales. The department store retailer is on track to reach that goal, with $171 million in e-commerce sales during Q2, a 36% increase over the same period last year. Kohl's has also brought a third e-commerce fulfillment center, located in Maryland, online to support the peak 2011 holiday season. "With the amount of [sales] increase we have and from many objective numbers I've seen, our online business is growing much faster than the overall industry online business," said Kohl's CEO Kevin Mansell during a recent