Kmart Says Hola to Hispanic Marketing

Kmart has launched a Spanish-language miniseries on YouTube. The eight-part miniseries, titled "Madres y Comadres," will feature two Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity. The webisodes, which are styled to resemble a mock 'telenovela,' can be viewed at YouTube.com/MadresyComadres, the company reported.