Kiosks Help Ikea Track Customer Loyalty

Ikea's new kiosk-based loyalty program IKEA FAMILY has already attracted more than 1.6 million members since its launch a few months ago. IKEA FAMILY offers special offers and benefits to customers, as well as program-branded merchandise and promotional events, Diane Zoll, manager of IKEA FAMILY US, said in a company press release. "Not only are there now millions of members, but members are highly engaged and spend more when they visit Ikea," Zoll said. The membership journey begins in-store at the FAMILY Shop, which features unique FAMILY-branded merchandise that members can use every day, from backpacks to bathrobes, with members-only prices.