Jet.com CEO: We May Have the Lowest Prices, But Many Shoppers Can’t Figure That Out

Jet.com may have the lowest prices on the web, but a lot of people who visit the site still don’t realize it. That's something CEO Marc Lore acknowledged when asked about confusion among people who hear about Jet.com’s low prices but don’t see them displayed clearly when they visit a Jet.com product page. “Believe me, we have this discussion every single day,” Lore said in an interview Thursday evening. “We keep tweaking the [user experience] to make it more clear and are bringing in research groups. But you’re right, it’s still frustrating to [some].”