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InStyle<%2Fem>,%20Penney's%20will%20rebrand%20its%20salons%20into%20a%20"modern,%20cutting-edge%20salon%20concept"%20called%20The%20Salon%20by%20InStyle.%20The%20retailer%20will%20launch%20the%20project%20with%2015%20pilot%20locations%20this%20summer,%20with%20the%20nationwide%20rollout%20planned%20for%202016.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fjc-penneys-next-big-bet-bit-head-scratcher%2F" target="_blank" class="email" data-post-id="23294" type="icon_link">
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Have you ever been browsing the shelves at J.C. Penney and thought to yourself, "Boy, I need a new haircut?" Probably not. But the department store is hoping to change that by reinventing its 850 salons across the U.S. In a new partnership with Time-owned fashion magazine InStyle, Penney's will rebrand its salons into a "modern, cutting-edge salon concept" called The Salon by InStyle. The retailer will launch the project with 15 pilot locations this summer, with the nationwide rollout planned for 2016.
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- Companies:
- J.C. Penney
- Places:
- U.S.
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