J.C. Penney is Stealthily Unveiling a New Logo

At the beginning of Ron Johnson's short-lived but infamous reign as J.C. Penney's CEO in January 2012, he unveiled a logo that completely rebranded the company as JCP. It was its third logo in as many years. Following Johnson's dismissal, a result of losing $43 billion in sales and isolating loyal customers with its new business approach, J.C. Penney has made a concerted effort to go back to the good old days.