J.C. Penney Launches First National Holiday Campaign Under New Marketing Head

J.C. Penney wants to draw its long-lost customers back into stores by urging them to "Jingle More Bells" this holiday season. In an effort to reconnect with customers and "reclaim" its brand, the retailer launched its first national TV holiday campaign Tuesday under the marketing leadership of former Kraft Foods exec Debra Berman, who has been senior VP-marketing since July. Along with newly appointed agency Doner, Ms. Berman said she hopes the ads