JackThreads Mobilizes Pop-Up Shops for Personalized Shopping Experiences

Online men's apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience. The rich media mobile ad campaign consists of a banner ad that, when expanded, presents a full page of personalized merchandise and offers. The expanded ad unit also mimics the look and feel of JackThreads’ mobile app to deliver a consistent shopping and brand experience.