J.Crew Shifts Away From High Fashion Image, Returns to its Heritage

With its sales still slumping, J.Crew is going back to basics. After the company reported its latest financial figures on Thursday afternoon, a subpar performance marked by a 13 percent drop in J.Crew's sales during the second quarter of the year, CEO Mickey Drexler laid out some of the brand's plans for the near term, including a renewed emphasis on its heritage products. Those would be pieces like cashmere sweaters, blazers and denim — the types of items you could expect to find in the store at any time of the year. Most interestingly, that renewed focus will come in conjunction with a shift away from J.Crew's high fashion fare.