J.Crew, American Girl Embrace Social Commerce Ads for the Holidays

Add J.Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a "Shop Now" button, making its gift guide digital. And for the past week, J.Crew's Instagram page has been promoting an iPhone case that doubles as a pocket square designed with Jimmy Fallon. The retailer has also equipped its Facebook landing page with a Shop Now feature to help push sales after people see its ads on the popular social network.