J.C. Penney Goes Private (Label) in Fight to Continue Turnaround
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J.C. Penney Co. Inc. has made its private labels a key part of its strategy to capture market share and continue to improve its results. J.C. Penney shares are up 15.4 percent in Friday trading in the wake of its fourth-quarter earnings release on Thursday and management commentary on the higher-margin private label approach.
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