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Consider Company X. Its annual sales-now $27.4 billion, or more than those of Estée Lauder, Hilton Worldwide, and Hershey combined-have risen 50 percent over the past six years. Its profits have almost tripled, to $2.1 billion. Its shareholders have been the beneficiaries of 18 consecutive years of earnings-per-share growth. In its nearly-four-decade history, it has had only one year of negative same-store sales. And it does all this by selling blouses...pots and pans...and bedding, sunglasses, sriracha seasoning, yoga mats and
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