Is Target on the Right Path?

It wasn't that long ago that retail industry experts were saying Target needed to do something to stem the numbers of shoppers heading to Wal-Mart to buy everyday staples. Today, the company is being criticized for the low margins associated with getting greater numbers of people to buy food products in its stores. For a little history, a 2008 report by Citi Investment Research found that 87 percent of consumers perceived Wal-Mart to have lower prices than Target. Many consumers were flocking to supercenters that offered food items not available at locations with the bull's-eye logo.