Is J.Crew's Pinterest Sneak Peek a Sign of the Way Catalogs Will Go?

On Aug. 20, J.Crew demonstrated its increasing confidence in the influence of Pinterest by posting a "Style Guide Sneak Peek" of its September fashions. With the move, the retailer showed considerable savvy in stirring waves across the social media waters. Since J.Crew's September apparel didn't go on sale until the next day, its Pinterest board led with the following message: "Just for our friends on Pinterest, an exclusive first look at our September Style Guide. Love what you see? Our Very Personal Stylist team can help you pre-order the looks before they become available on Wed., Aug. 21."