Instacart and Whole Foods Expand Partnership to Tackle Online Grocery Market

The bourgeoning partnership between Whole Foods Market and Instacart is expanding. The upscale grocery chain and the unicorn delivery startup have been working together since 2014 to create a network of store locations enabling online ordering and same-day delivery. Today, the companies officially announced plans to expand their partnership and increase the number of Whole Foods Market stores with dedicated Instacart shoppers by up to 50 percent nationwide by the end of 2016.