Inside Club Monaco’s Social Strategy

It's safe to say that retailer Club Monaco was slow in getting into the social media space. Although the company had both a presence on Twitter and Facebook in 2010, it hadn't yet developed an actual social strategy. Posts on Facebook weren't in sync with its posts on Twitter to tell the brand's story. Last year, it aimed to change that, implementing a strategy to develop a global community of brand ambassadors on Facebook, Twitter, Tumblr, Instagram and Pinterest. The goal: to skew a bit younger and encourage fans to not just engage with the brand, but also promote it to their friends.