Infographic: Tracing the Path to Purchase

With so many consumers now shopping online across all of their devices, merchants who want to stay ahead of the commerce curve (and their competition!) need to consider all of the ways a shopper may interact with their brand over the course of a single sale. Proper planning is a must. In our first in a series of e-commerce infographics, we map out what an average sale in today's multidevice world might look like.