Consumers Still Crave In-Store Shopping, Report Finds

E-commerce is on the rise, but so is consumers’ interest in making purchases from physical stores this year, a new study by Accenture has revealed. According to the Seamless Retailing study by Accenture, 21 percent of shoppers have expressed plans to increase in-store purchasing, an impressive jump from just 9 percent last year. However, just because the interest exists already doesn't mean retailers are off the hook; they should still be doing everything they can to improve the in-store shopping experience.