Ikea Uses Facebook to Boost Traffic With Bring Your Own Friends Day

In an effort to drive in-store traffic, customer loyalty and Facebook likes as well as boost its brand image, Ikea is hosting an event in its stores called Bring Your Own Friends Day. The daylong event includes free meals, special discounts and gift card giveaways for customers who RSVP via Facebook. In addition, for every friend a customer invites over Facebook, the retailer will donate $1 to Save the Children, up to $50,000.