Ikea Tests In-Store Mobile Checkout

An Ikea executive at the Mcommerce Summit: State of Mobile Commerce 2016 revealed that the retailer is testing a mobile program that generates QR codes for the products in customers’ carts to speed up checkout, part of an ongoing focus on in-store technology that makes shoppers’ lives easier. During the session, the executive emphasized how important it is to innovate in-store activations through mobile, as the furniture retailer’s brick-and-mortar presence is essential but digital is changing customer behavior.