IBM to Pitch Augmented Reality as a Retail Sales Aid

As part of the company's Smarter Commerce marketing effort, IBM is investigating the possibility of using augmented reality (AR) to help retailers provide more product information to their customers, as well as to gather more information about customers. The company's research labs have designed a prototype of a mobile application that can be used by store goers to identify products and retrieve more information about potential products. The company is testing it now with a number of retailers.