2012 Holiday Shopping Season to Be ‘The Year of Mobile’

IBM’s fifth annual Online Retail Holiday Readiness Report has uncovered that 2012 may just be the year of mobile. Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8 percent in the second quarter of 2012 compared with the same quarter in the prior year. IBM is forecasting that mobile sales will reach 20 percent of total online holiday sales this upcoming season, and that mobile traffic will close in on 25 percent. However, despite the growing trend in mobile shopping, social is lagging, according to IBM.