Nine West's Big Plans to Bridge the Online and In-Store Experience

Customers have become accustomed to the personalized interactions they get with brands online. Technology is allowing organizations to truly understand their customers, using browsing and purchasing history to deliver a relevant experience whenever they visit their websites. However, for many organizations, these highly personalized interactions don't go beyond their online properties. Nine West wanted to solve this challenge and make sure that customers who visit the footwear and apparel retailer's website got the same experience when they also enter one of the brand's numerous stores, creating a personalized and intimate connection between customers and associates.