How Cache Bridged the In-Store Digital Divide

When specialty retailer Cache hired Kevin Metz as its first vice president of e-commerce last year, his mandate was clear: connect the store and online experiences. Metz, who previously worked for Yankee Candle, Limited Too and Bass Pro Shops, got to work on the Cache website to make it easy for its customers, who mostly research online and come in-store to purchase, to check to see if a product is available at the Cache store closest to them.