How Nordstrom Outsmarts Rivals in Both E-Commerce and Luxury

When you think of an e-commerce powerhouse, you probably wouldn't guess a 113-year-old retailer is at the forefront. But that's exactly where luxury retail chain Nordstrom is. Founded in 1901 as a simple shoe store, Nordstrom is transforming itself once again to expand beyond its brick-and-mortar origins. The company is embracing e-commerce and the strategy is paying off — and investors are taking notice. Nordstrom's stock has soared nearly 20 percent in the past year, outperforming the S&P 500 and its retail peers.