How ModCloth Built a Culture of Tech Experimentation

In the short history of fashion e-commerce, Modcloth is something of a dinosaur. Launched in 2002 in Pittsburgh, the site quickly endeared itself to a hip young clientele with a range of affordable, vintage-inspired clothing swinging toward tween. For context, Net-a-Porter left mouths agape when it took a gamble on selling luxury online in 2000. Like we said: a dinosaur. But ModCloth has taken pains to stay nimble, and its tech team has been cooking up a storm lately, regularly rolling out new features to add a little something extra to its e-commerce experience.