How Lowe's, Zappos and Ikea Use Technology to Provide Added Value to Consumers

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’ behavior is key for success. These retailers realize they can utilize technology to capitalize on consumer needs and customize offerings to help significantly increase their bottom lines. Here's how companies are using technology to provide added value to consumers.