How Lego Finally Found Success With Girls

After years of stuttering attempts at broadening its appeal to girls, Lego may have found its answer to bridging the gender gap. Introduced in 2012, the “Lego Friends” line of bricks from the Danish toymaker has fast become a hit with girls, and is proving to be a winner. Lego told the Wall Street Journal the share of girls among Lego players, which hovered below 10% in the U.S. before the arrival of Lego Friends, has increased sharply since.