How Jenna Lyons Transformed J.Crew Into a Cult Brand

It's surprising, though comforting, to find out that Lyons is humanly imperfect. Since her coronation as creative head of J.Crew in 2008, the company once known for its preppy Nantucket ancestry has become a force in fashion, with Lyons at the center of its evolution. She has created a high-low look that reflects her own boy-girl style--androgyny with some sequins and a dash of nerdy glasses. Along with annual revenue that has more than tripled to $2.2 billion since 2003, the cult of J.Crew has