How J.C. Penney and Pinterest Are Trying to Update the Mall

Ever since the online market exploded, consumers have been flocking to online stores in droves, which naturally has hurt the shopping mall as we know it. It’s driven a number of stores out of business, and it threatens the health of thousands more. Retailers are taking steps to ensure the online market doesn’t throw them out of business as well. For example, J.C. Penney has teamed with Pinterest in an effort to get more people to frequent its brick-and-mortar locations. The department store will begin hosting live Pinterest boards in malls all over the country.