How HauteLook is Solving Nordstrom's Online Problems

Nordstrom is working on its image. Like just about every other retailer out there, the 111-year-old department store is trying to upgrade with a younger, digital-friendly twist. In the past couple years, the brand has done a bunch of things to try and make that happen: It's courted Jason Wu (straight off the smash success of his Target collab) for a younger, contemporary line and it will be launching Topshop boutiques within its stores and on its website this fall. But probably its biggest push in the young-hip-online direction has been the acquisition of flash-sale site HauteLook.