How Google's Free Tools Helped MagnetStreet Expand Into New Markets

MagnetStreet, a custom magnet developer, was 80 percent reliant on its real estate customers in 2005. Although real estate customers kept MagnetStreet employees busy from August to November, the rest of the year was stagnant. In order to resolve this staffing and seasonal production slump, to acquire new customers and to expand its product portfolio, MagnetStreet looked to Google and its suite of free tools.