How 3 High-End Brands Balance Luxury With E-Commerce

On April 1, super-luxury brand Chanel announced that it would be opening an e-commerce store this fall. It wasn't an April Fool's joke, and legions of fashion-forward Frenchwomen would have been forgiven for gasping in shock, since it was only in 2013 that Chanel's global director of fashion Bruno Pavlovsky said that "fashion is about clothing, and clothing you need to see, to feel, to understand."