Gap Gives Away 1M Holiday Postcards to Facebook Fans

Last week the Gap announced a social media promotion for the holidays: the brand's Facebook fans can send their own photos as real, printed postcards to their Facebook friends for free. Gap is the first brand to use startup Sincerely's new "brand-centric service" Postagram Direct, which launched last week. Gap's Facebook fans can each send up to two free postcards, which are delivered with a pop-out square photo and the user's message. The cards usually cost 99 cents each, but Gap is giving away up to 1 million free postcards through the end of the holidays.