HMV Outlines Multichannel Strategy

HMV is planning a raft of digital marketing and service initiatives as it looks to position itself as a dynamic multichannel retailer. Offering digital versions of physical products at the point of sale, a click-and-collect service, and in-store wi-fi will be introduced to improve the customer experience. A raft of mobile apps and better online integration of its PureHMV loyalty program will also launch this year.