h.h. gregg Gets a Makeover

Appliance, electronics and furniture retailer h.h. gregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of h.h. gregg's brand transformation launches this week. "Our brand transformation is the foundation for our differentiation from other retailers," said Dennis May, president and CEO of h.h. gregg. "By eliminating pain points that most often frustrate customers buying large appliances, electronics, furniture and similar items from big-box and DIY retailers, we can help bring the joy back to making these purchases and create lifelong customers."