HanesBrands Buying Maidenform for About $550M

HanesBrands is buying underwear maker Maidenform Brands for approximately $547.6 million. The deal would add brands like Maidenform, Flexees and Self Expressions to the Hanesbrand roster that includes Playtex, Bali, Champion, Wonderbra and its namesake Hanes. "This business is a natural fit into our core business and meets all of our acquisition criteria," HanesBrands’ Chairman and CEO Richard Noll said in a statement.