H&M's Social Media Time Warp

Apparel retailer H&M is utilizing social media by running a contest on Facebook in conjunction with the launch of its new 1970s Chic clothing collection. In the promotion, fans are encouraged to upload a photo of him or herself dressed in 1970s fashion. After uploading the image, the user can add a filter to the photo to give it a vintage look and share it on his or her Facebook wall.