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H&M is the first fashion company to launch a clothing collecting initiative worldwide, which begins in February. At that time, customers will be able to hand in used garments in H&M stores in all 48 markets. "Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution to be able to leave their worn out or defective garments with H&M," said Karl-Johan Persson, CEO of H&M.
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