H&M Amps Up Store Appearance, Embraces Technology

H&M plans to offer customers a new, high-tech brand experience this week with the opening of its flagship store at 4 Times Square. The flagship store — equipped with 300 employees, 44 fitting rooms, 24 cash registers and longer hours of operation seven days a week — is set up to manage high-volume traffic and sales. The company and brokers alike both expect this pricy investment in Times Square will pay off, considering stores in that location often have higher sales volume.