Google to Test Grocery Delivery Service

After years of running its Google Express service — which offers same-day delivery on merchandise and packaged foods from a variety of retailers to customers in a handful of markets around the country — the internet giant is now reportedly confident enough to try its hand at bringing fresh food and groceries to consumers’ doors. Google’s approach for this test — which will start in San Francisco and one other city — appears to be in direct competition with services like Instacart that charge a fee for gathering groceries at participating retailers, like Whole Foods and Costco, and delivering them to customers.