Google Shopping Issues New Merchant Feed Requirements

Online merchants who advertise their products via Google must adjust their product feeds to comply with new requirements. There are several changes, but one that may break the bank for some sellers is Google's new "image quality recommendations." Google Shopping now states on its products feed specs page: "The main image should be taken on a solid white, gray or light-colored background. It should not include borders." Some online sellers object to such requirements — particularly for all-white products. Others object simply because it will be costly for them to take new photographs for all of their inventory.