Google Shifts Merchants to Shopping Campaigns

Product Listing Ads (PLAs) represented a significant shift for e-commerce pros who had previously been able to promote products through Google Shopping for free. Google has supported this new emphasis with AdWords updates in recent months. By late summer, advertisers will find an even bigger change for PLA campaigns set into place. Those updates will be expanded upon very soon according to Google. February's Google Shopping campaigns and March's API support for AdWords generated "great feedback" according to Inside AdWords, and some new supporting features are on the way.