Google Eats Retail

Google's recent purchase of Channel Intelligence underscores its unstated goal of gobbling up every industry. This particular move is a not so subtle signal to the marketplace that Google intends to become the dominant player in global e-commerce, which in the U.S. alone is a $186 billion industry. Yes, for Google this isn't just about owning the entire retail ad marketplace. It intends to eat up all of retail, starting with e-commerce.