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Gap,<%2Fa> which%20drew%20legions%20of%20young%20adults%20in%20the%201990s%20with%20classic%20khakis%20and%20swing-dancing%20ads,%20is%20again%20banking%20on%20young,%20hip%20customers%20to%20resuscitate%20its%20sales.%20Too%20bad%20they're%20broke%20now. Weighed%20down%20by%20higher-than-average%20unemployment,%20student%20loan%20debt%20and%20concerns%20that%20the%20economy%20will%20continue%20to%20struggle,%20Americans%2018-years-old%20to%2034-years-old%20are%20increasingly%20reluctant%20to%20shop,%20according%20to%20researcher%20WSL%20Strategic%20Retail.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fgap-targeting-broke-young-hipsters-seen-flawed-plan%2F" target="_blank" class="email" data-post-id="21078" type="icon_link">
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Gap, which drew legions of young adults in the 1990s with classic khakis and swing-dancing ads, is again banking on young, hip customers to resuscitate its sales. Too bad they're broke now. Weighed down by higher-than-average unemployment, student loan debt and concerns that the economy will continue to struggle, Americans 18-years-old to 34-years-old are increasingly reluctant to shop, according to researcher WSL Strategic Retail.
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