Gap to put more emphasis online and overseas
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Online and international will be Gap's main growth channels in coming years, accounting for 25 percent of revenue by 2013. That was the prime message at Gap Inc.'s annual analyst day. International and online sales together comprised just 12 percent of total sales in 2009. Online in particular is poised to explode; the company expects it to double its revenue to $2 billion by 2014. In recent months, Gap has added its first international e-commerce sites. Gap is not neglecting its mature North American market in the meantime, though growth opportunities here are more limited. Primary domestic bricks-and-mortar initiatives
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