Gap's Social Media: Selling Feminism and Equality, Not T-Shirts

Follow Banana Republic or sister brand Old Navy on Twitter or Facebook and you'll be taken behind the scenes on ad shoots or offered styling tips. Theirs are typical fashion brand feeds, albeit produced with more sophistication and digital savvy than some competitors. But take a look at the social media accounts of parent company Gap and you'll see the 45-year-old retail giant has been carefully cultivating a web presence focused on feminism, equal pay and progressive values.