Gap Gets Personal With Big Data

In addition to Gap's recent inventory optimization and store-based fulfillment initiatives, the retailer is also focusing on big data and personalization. According to Gap, the issue isn't having the data or having big data, it's turning the data into relevant information that then feeds a personalized shopping experience. The technology is there and the retailer is now starting to customize and test personalization of its website landing experience. For Gap, personalization will, has and is forming the bridge between the online world and the brick-and-mortar experience.