GameStop Adding Beacons to its Stores

Beacon marketing firm Shelfbucks announced that it's finalized an agreement with GameStop to deploy its beacon-based solution in the company's retail locations. The company said the agreement represents one of the retail industry's largest beacon platform solution deployments. Under the agreement, Shelfbucks will roll out its platform to GameStop stores in test markets, including Austin and College Station, Texas, beginning in August. "As part of GameStop's plan to enrich its in-store customer experience, our focus is on enhancing consumer interaction through the use of innovative technologies and business solutions," said Charlie Larkin, senior director of the GameStop Technology Institute.