Forget Stores, Apple Pay is Already Taking Over Mobile Shopping

Apple Pay doubters question whether anyone will swipe their iPhone at a store checkout counter. But as mobile shopping booms, Apple Pay is already showing huge returns for early adopters. It's a small sample size, with Apple Pay only out since late October, but so far iPhone owners with the service enabled are vastly more likely to make online purchases on their phones. Take sports and concert ticket search app SeatGeek, whose sleek new checkout screen boasts a conversion rate up to 30 percent. With Apple Pay, that follow-through rate shoots up to 80 percent.